Our story began in 1992, when Eric Amsalem made his way to Japan to found his own jewelry business. But it wasn’t until 3 years after that his dream began to come to life – the dream to create elegant, stunning jewelry everyone could wear. That is when inori was born.
Inori is a Japanese word which means prayer, adoration or invocation. Inori is an expression of balance, which we portray in our jewelry…
Today, Inori has evolved into a complete collection of unique, eye-catching jewelry. Each inori piece has a slick look and feel, and every piece is crafted with quality and comfort in mind.
The main characteristics of the 316L Stainless Steel are: It does not bend or break, it never tarnishes, it never changes its color, it is Hypoallergenic, it doesn't release nickel into the body.

Tel.: +37477-012011, +37410-500311
Address: Yerevan, Northern Avenue 1-1